Shippers

About

Pricing

The people behind Phleetto

The platform we built is used to structure transport operations and improve delivery performance

Denys Berg

Co-founder & CTO

View LinkedIn profile

Built and scaled the system behind Phleetto, used daily in freight operations for over a decade.

Co-founded and led development from the first version to daily use
Designed systems that replace manual coordination across emails, calls and spreadsheets
Built engineering teams and delivery processes to support operational demand

Oleh Rudkivskyi

Co-founder & CPO

View LinkedIn profile

Led transport operations and shaped the system behind Phleetto through real-world use.

Co-founded and drove implementation directly in live freight environments
Worked with shippers to structure procurement, planning and carrier coordination
Delivered measurable improvements in delivery performance, cost control and operational efficiency

Built from real logistics operations

How Phleetto was created and shaped through daily freight work

Denys and Oleg during a business trip in Budapest (2019)

In 2011, while managing transport in Kyiv, Oleh Rudkivsky faced freight coordination handled through emails, spreadsheets and constant phone calls.

He partnered with software engineer Denys Berg to structure this process into a system instead of manual coordination.

The first version was introduced into live operations and began replacing manual coordination across emails, calls and spreadsheets, reducing phone calls by over 90% in daily use.

Since then, the platform has evolved through real-world use — forming the foundation for what is now Phleetto.

Experience behind Phleetto

Phleetto is a new platform for the UK market, built on operational experience gained from developing and running logistics systems used in live freight operations over multiple years.

Story

Operational experience timeline

The underlying platform was developed and used in real freight operations across multiple industries.

Over time, this involved working with transport teams, adapting to operational requirements, and supporting day-to-day logistics coordination

The platform continues to be actively used in logistics operations in Ukraine under the Sovtes brand, forming the system that now powers Phleetto.

2011–2013

Initial development alongside early users, gaining direct exposure to how transport planning and dispatch are managed in practice

2011–2013

Initial development alongside early users, gaining direct exposure to how transport planning and dispatch are managed in practice

2014–2016

Formalisation of the platform and continued use in operations, with experience gained in maintaining stability and supporting ongoing logistics processes

2014–2016

Formalisation of the platform and continued use in operations, with experience gained in maintaining stability and supporting ongoing logistics processes

2018–2020

Work with enterprise clients and participation in industry programmes, expanding exposure to larger-scale transport operations and more complex coordination requirements

2018–2020

Work with enterprise clients and participation in industry programmes, expanding exposure to larger-scale transport operations and more complex coordination requirements

2020–2025

Continued use in live logistics operations, including during periods of operational disruption, with ongoing adaptation to changing requirements and working conditions

2020–2025

Continued use in live logistics operations, including during periods of operational disruption, with ongoing adaptation to changing requirements and working conditions

Expertise

Platform usage and sectors

The underlying platform has been used in logistics operations across sectors where reliable road freight coordination is critical.

Food and FMCG distribution

Metals and raw materials logistics

Packaging and industrial materials

Retail distribution networks

Manufacturing supply chains

Logos shown for illustrative purposes. Use of the platform may have occurred in different capacities.

Visibility

Industry visibility

The underlying platform has been covered in business and logistics publications, reflecting its use in real operational environments.

References to publications where the underlying platform has been featured.

Structure

From Sovtes to Phleetto

Phleetto builds on experience gained from developing and operating a logistics platform used in real freight operations over multiple years.

It has been introduced for the UK market as a separate deployment, with data handled within the UK and EU to meet data protection requirements, including GDPR.

The UK platform has been developed as a separate branch of the original system, shaped by how freight operations are managed locally, including planning, carrier coordination and communication between parties.

How Phleetto works in practice

Phleetto is designed to fit how transport teams already operate — with fast adjustments, clear commercial terms and no forced workflows.

Adaptable to existing workflows

Phleetto adapts to how your transport team already works — routes, partners and processes are structured around your operation, not predefined templates.

Pricing linked to actual usage

Costs are agreed upfront and tied to real usage — no hidden fees, no unexpected increases as operations scale.

Changes delivered as operations evolve

Adjustments can be introduced quickly as requirements change — without long release cycles or waiting for roadmap windows.

Mature and operationally proven

Developed and refined through continuous use in real logistics environments, the platform reflects stable, tested processes rather than early-stage assumptions.